Icelandair

STORYTELLING & INFLUENCE 

#mystopover #mystopoverbuddy

GOAL

To promote his unique "stop-over" and the new "MyStopover Buddy" program (to know more about it, you can click here) and attract more customers on long-haul flights between Europe and North America. 

WE'VE DONE

A six days roadtrip on the southern part of Iceland during the StopOver on our way to USA. We've created premium storytelling and brand content, live report and influence:

- One article on our blog illustrated with a vlog. 

- 10 Instagram posts

- Unlimited Instagram Stories

USE

Social media only.

Video content

PHOTO CONTENT