GUERLAIN

FULL CONTENT CREATION 

#playwiththesun

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GOAL

GUERLAIN aimed to promote its iconic powder Terracotta. Following the T.V ad starring Natalia Vodianova, the brand wanted to create a high quality storytelling on social medias with some 5 to 6 figures influencers.

HOW ?

By activating 5 top female beauty influencers on a two days photoshoot campaign using the same location used in the T.V spot. The whole Make-up has been made with the brand’s product range.

WE'VE DONE

- 6 videos. One per influencer fitting Instagram’s constraints plus one medley for Youtube.

- 150 photographs (30 per influencer).

USE

For the brand and blogger’s social networks. Each video has been pushed as Instagram ads.