BMW Motorrad

BRAND CONTENT & INFLUENCE

An original storytelling tailored for the new GS F750 and F850. A transpyrennean motorcycle road trip designed by Buchowski.

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GOAL

BMW Motorrad aimed to promote its new 2018 range of GS. The goal was to showcase the ease-to-drive of the F750 and F850. Target male and female consumers.

HOW ?

By creating a road trip activating female and male influencers motorcyclists. The transpyrennean is a french classic, we so decided to start from Biarritz at the end of the famous motorcycling festival Wheels and Wave. The trip ended in Marseille after a live storytelling on social networks.

WE'VE DONE

- Design the roadmap, casting, content production and executive production.

- 50 photographs (Buchowski)

- 1 film made by Nvmero.

- 20 Instagram posts and 150 stories in total.

USE

For the brand and influencer’s social networks. Each content has been pushed as Instagram ad.